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Analyst report · from Akamai

The State of Enterprise AI in Media and Entertainment

AI has immense potential to transform the customer experience — but it also introduces new risks. In a recent study from Forrester Consulting, commissioned by Akamai, 50 decision-makers from media and entertainment

The State of Enterprise AI in Media and Entertainment
Format
Analyst report
Published by
Akamai
Added
14 Jul 2026

About this analyst report

AI has immense potential to transform the customer experience — but it also introduces new risks. In a recent study from Forrester Consulting, commissioned by Akamai, 50 decision-makers from media and entertainment (M&E) organizations shared how they’re adopting AI in customer-facing applications.

Read the white paper to discover:

  • The AI use cases delivering fast ROI for M&E organizations
  • The top risks of AI-powered apps, and how firms are mitigating them
  • The partners helping M&E companies close talent and infrastructure gaps

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