Report · from Snowflake
Data Strategies for AI Leaders
As generative AI (gen AI) adoption transforms the competitive landscape, businesses without a strong data strategy will find their ambitions limited, according to a new report by MIT Technology Review Insights, in

- Format
- Report
- Published by
- Snowflake
- Category
- Data Management & Analytics
- Added
- 10 Sept 2026
About this report
As generative AI (gen AI) adoption transforms the competitive landscape, businesses without a strong data strategy will find their ambitions limited, according to a new report by MIT Technology Review Insights, in partnership with Snowflake.
The report surveyed more than 275 global business leaders, from a broad range of industries, about their hopes for gen AI. It found that four of five businesses aren’t ready to capitalize on the technology’s benefits because of poor data foundations. But executives still have lofty ambitions for gen AI’s potential.
Download your copy of the report to learn:
- How AI is opening the door for organizations to gain new insights from their unstructured data
- Why organizations can no longer “limp along” with poor data foundations
- About the top challenges organizations are facing in deploying AI at scale and how they can overcome them
Listen or skim
Summaries are generated from this page’s text. Read the full piece for the detail.
More from Snowflake
All 12 →
Delivering ROI for the Agentic Enterprise
The problem isn't ambition — it's execution. Organizations estimate a 41% failure rate for agentic initiatives launched over the next three years, according to the "ROI of Gen AI and Agents 2026" report. Agents can't

Building Trusted AI: Data Platform Essentials
As organizations rush to deploy AI at scale, the stakes for getting trust right have never been higher. Massive datasets — often including sensitive data — are now at the heart of business operations, and companies need

AI + Data Predictions 2026
In the enterprise, agentic AI will start as “micro-agents” that expand into more effective tools. Key industry developments will include:
Elsewhere in Data Management & Analytics
See the category →
The Essential Guide to Data Sharing
The ability to share data quickly and securely, both inside and outside an organization, is mission-critical to success in the age of AI. However, traditional methods for data sharing can be cumbersome, resulting in

How to Knit Your Data Mesh on Snowflake
Stung by organizational bottlenecks and data governance shortfalls, companies in all industries are choosing data mesh to decentralize data management and improve data agility.

7 Snowflake Reference Architectures for Application Builders
Data application developers need a data stack architecture with built-in scalability and connectivity. A cloud data platform delivers the performance and nearly infinite autoscaling needed to launch and scale